BenefitsAll the benefits of an existing brand and more...
Boost Calls, Boost Sales
When presented with two similar promotions, consumers remember – and, most importantly, respond to – one that includes a vanity number, rather than a standard toll-free number. Increased response rates mean more calls for your talented sales team to work with.
Stand Out From The Crowd
When you select a vanity number that tells people who you are, what you do, and how to reach you, it raises awareness of your business and helps to build your brand. 1-800-PRO-PAINTER is, quite simply, the most powerful marketing tool ever created for painting contractors in North America.
Immediate Return on Investment
Track and Record Sales Calls with a Vanity Phone Number
Vanity Numbers Make Great Branding Affordable
Inbound calls convert to revenue 10 times more than web leads. This year 5 smart-phones will be sold for every PC, so marketers can’t rely on the same old PC-based lead generating strategies for search, email, social, and display. More smart-phones mean more inbound calls to your business.
This is the edge you want over competitors in the same field who are missing the brand identity a vanity number can bring, at an unbeatable price.
Inbound Calls Convert To Revenue 10 Times More Than Web Leads
Inbound calls are 10 times more likely to translate into revenue than sales leads generated online. Those are numbers you can’t ignore, and that brings us neatly to vanity numbers.
When was the last time you wrote down a phone number that you heard in an advertisement? It’s rare, especially when potential customers are driving, rushing to a meeting, or busy with household chores.
Millions of advertising dollars are thrown away each and every year by businesses who promote phone numbers that no one responds to. Despite this, businesses continue to ask that these ineffective phone numbers be broadcast in commercials, thinking that these channels work as well as print to boost inbound calls. They don’t, so don’t waste any more time and money on a number no one can remember!
Use a phone number in a broadcast commercial only if that number is memorable. Not every business can have something as perfect as 1-800-FLOWERS, but the easier your number is to remember, the more effective it will be at turning those advertising dollars into valuable inbound sales calls.
Think about how to have every advertising spot make listeners want to call your business. Then make it easy for them to call. If you have a memorable number, craft your ad around it: benefit/phone number, benefit/phone number. Alternatively, challenge the listener to recall the number. Make a joke about it. Make a song about it or make it rhyme.